FunnelKit (former WooFunnels) vs. CartFlows [Alternatives Review & Comparison]

Both tools allow you to build funnel flows

By adding different funnel steps:

• Optin
• Optin Confirmation (WooFunnels only)
• Sales Page
• Checkout Page
• One-Click Upsells
• Thank you Page

The same funnel steps can be added with both tools.

The main difference between is the funnel engine:

CartFlows uses conditional redirects.

A visitor can either accept or refuse the offer

Depending on the condition (YES/NO).

They will go to another upsell, downsell or thank you page.

This is the same basic mechanism that most funnel builder use (Clickfunnels, Thrivecart, etc.)

The main benefit is that it's easy to understand and use.

A typical use-case would be infoproducts or e-commerce with only a few products.

FunnelKit uses rules.

Your checkout, upsell and downsell pages can have multiple products attached.

Then you create a rule that will decide which product is shown.

Rules can display products based-on:

• Their initial order
• Their location
• If they already saw this offer
• If they are a guest
• If they used a specific coupon code
• Etc.

This takes more time to learn at first.

But you will also save time.

Imagine an e-commerce store with 200 products.

You'll need 200 funnels in CartFlows and 1 funnel in WooFunnels.

Even if starting with just a few products

On the long run it's worth it

Cause you'll be always adding and testing more offers.

The Flinstons also don't complain that their car is missing an engine.

They just Yaba-daba-doo their pre-historic foot callus on the highway.

And it works...

The choice is yours either use RULES or you DUPLICATE funnels.

To use optins in CartFlows you must first create a product in WooCommerce

Then set it to virtual and zero cost.

So expect more work setting up "products".

WooFunnels doesn't create any redundant work.

Both tools allow you to customize your optin form:

• Choose which fields show
• Set the order
• Create custom fields
• Hidden fields
• Pass data from URL parameters

Some unique features to FunnelKit:

• Popup widget - Drag & drop the widget and you'll have the exact same form in a popup
• HTML form integrations - Seamless integration with your email marketing tool by copy & pasting the embed form. (Note: It won't actually show the form style from the 3rd party tool, but it will integrate it).
• Optin automation - Configure an automated email after optin to deliver the leadmagnet or give access to a course (via Learndash integration)

These are just some "basic" features from FunnelKit,

Without even touching their automation platform Autonami.

Both tools have customizable checkout forms,

Allowing you to:

• Show/hide fields
• Reorder fields

However, once your checkout form is live

You'll want to optimize it.

The main ways to do it:

• Split test different layouts
• Reduce the cognitive load
• Create FOMO

Both tools allow to split test different layouts.

You'll have more flexibility with WooFunnels

Cause you'll be able to build more variations

They allow you to:

• Group form fields into sections
• Add multiple steps to the form

The is the effort the brain must make to go through the checkout process.

Ways to reduce cognitive load:

• Remove as many fields as possible
• Auto-fill the fields you cannot remove
• Use single click checkout

How you can do it with FunnelKit:

• Address auto-complete based on location (needs Google Maps API key)
• Auto-apply coupons
• Disable coupon field
• Express checkout - Apple Pay, Google Pay, Etc.
• Preferred countries - Show some countries at top of the dropdown
• Checkout timer
• Prefill forms for abandoned users
• Auto-fill state from zip code and country
• Generate URL to populate checkout

FunnelKit allows you to add a timer to create scarcity.

FunnelKit also has global checkout forms.

Which is super useful if you have tons of funnels

So when you optimize the checkout form

You'll optimize all the funnels at the same time

And when you split test

You'll have much more traffic to split test with.

You can increase average customer value (ACV) by adding more offers:

• Bump Offers
• Upsells
• Downsells

Bump Offers

You can add multiple bump offers and split test them to see which one works best.

This is a pretty unique feature.

You can't do this with Thrivecart, nor Clickfunnels.

Upsells / Downsells

You can create one-click upsells and downsells with both tools.

Which could lead to some trouble for EU clients

Since regulation is more strict.

FunnelKit has the option to enable double confirmation.

Tracking code on accept upsell:

This is available in WooFunnels only.

Without it you can't optimize your funnel

Cause you'll only know how many saw the upsell page.

Both tools show funnel performance on each funnel step.

The main difference is FunnelKit has an overview page

Where you can see top performing:

• Funnels
• Products
• Optins
• Upsells / Downsells
• Bump Offers

And latest activity stream from all funnels.

(Perfect for testing)

This is like a mini-CRM

You can see the name and email of people who entered your funnel.

You can see how far each person went down the funnel.

If they took the upsell or not, etc.

Both FunnelKit and CartFlows allow you to build funnel flows.

The same funnel steps exist in both platforms.

What makes FunnelKit special is their rule-based funnel engine.

On top on that the depth in which each funnel step is implemented.

FunnelKit - 10/10 (Winner)

CartFlows - 6/10