In the competitive advertising market, the more the visibility the higher the brand positioning. Businesses must advertise across multiple digital marketing channels such as social, search, mobile, display, and video.
MediaMath is one of the most popular demand-side platforms. It helps brands manage advertising data, buy programmatic ad space, and reach a targeted audience on any digital platform.
A demand-side platform (DSP) is software that allows businesses to purchase advertising and high-quality traffic with the help of automation.
Although MediaMath is best for its transparency buying, plenty of other software is available for your use for digital advertising. In this guide, we will share in detail about 10 best MediaMath competitors. Let’s begin.
An Overview of MediaMath
MediaMath is a cloud-based digital marketing platform that helps marketers manage advertising data, segment and target potential consumers, and programmatic marketing.
In addition, they develop and deliver digital advertising and data management solutions to marketers around the world.
MediaMath is the first demand-side platform developed in 2007. Since then, they have helped 3,500 advertisers with complex marketing solutions.
The platform allows marketers to create, launch, and handle marketing campaigns across various online platforms on any digital device. The software helps marketers configure custom workflow, capture customer journeys, gain insights into the audience, and track return on investments (ROI).
They also allow businesses to utilize data from different partners, brands, and third-party applications to develop interactive content and personalized advertising campaigns across mobile, online media, CTV, digital out-of-home (DOOH), and other digital platforms.
MediaMath serves businesses of all sizes, including small start-ups, mid-size or growing companies, and large enterprises worldwide.
Features
MediaMath offers a range of services to help brands reach and influence potential customers on any screen. Its Brain algorithm allows you to accurately forecast performance and optimum price for your bids.
MediaMath offers the following features:
Campaign Management
With MediaMath’s Dynamic Budget Allocation, troubleshooting, in-line and bulk editing features, you can control all aspects of your digital advertising campaign.
Media Management
MediaMath allows you to activate, shop, troubleshoot, and report on media deals from websites, broadcasters, and publishers with powerful and flexible tools.
Creative Management
You can use creative tools by MediaMath to upload ad asses to run across their designated ad server or any ad server of your choice.
Targeting
You can choose different targeting options to meet your KPIs, including audience, location, site list, data, technology, contextual, video, and audio.
Identity Management
MediaMath’s flexible identity core can help you transact directly on many standard ID systems such as IDL, IDS, Merkle, Parable, and LiveIntent.
Audience Segmentation
With MediaMath, you can segment and target the most relevant high-value customers to reach and influence them to reach optimal results.
Brand Safety
The platform is protective and safe to use with its most robust privacy and fraud controls.
Tracking
It will track the results of your campaign with MediaMath’s reporting and measurements.
Intelligence
The platform allows you to optimize your bidding decisions with a brain-machine learning algorithm.
APIs
With expert help and APIs, you can custom-build solutions to develop your core technology foundation.
Why Use MediaMath?
Marketers worldwide compete to make their brands reach more prospects and maximize their ROIs. As a result, numerous brands and marketers use MediaMath to execute their digital advertising campaigns.
Here are the reasons why marketers choose MediaMath:
Support any ID System
MediaMath’s Marketplace has most if not all the significant identifiers that allow you to choose the best solutions for your brand.
Full Supply Chain Control
With supply-chain cost reporting, the platform drives performance through 100% supply and access to designated marketer data.
Simple and Easy User Interface
The platform's easy-to-use UI allows you to seamlessly run multi-channel advertising campaigns anywhere on the internet.
Customizable Components
You can fully customize the platform's workflows, reporting, data integration, measurements, and intelligence to advertise your products.
Pros and Cons of MediaMath
There are many upsides of MediaMath that make it such an excellent platform for digital advertising. However, there are also some complaints from the users.
Let’s go through the pros and cons of MediaMath:
Pros
- Has excellent support service with knowledgeable and responsible representatives.
- Offers quick management efficient integrations.
- Has the most transparent pricing system.
- Allows you to choose partners other than itself for integration.
- Enables customized workflows for campaign management.
- Tagging process is the easiest compared to other DSPs.
- Offers a wide range of audience segments to choose from.
- Has an excellent operating system.
Cons
- The platform can be a little complicated to use if you are a new user.
- Costs relatively more than competitor DSPs.
- Reporting section needs an upgrade.
10 Best MediaMath Competitors
Cross-Channel Advertising Software or Demand-Side Platform is a widely used technology among marketers who want to build their business.
As we know, MediaMath is a popular choice for its excellent support system and transparent pricing system. However, apart from MediaMath, there are plenty of options you can choose from for your business.
We have provided a brief overview of 10 alternatives or competitors of MediaMath and their differences.
Google Campaign Manager 360
Google Campaign Manager 360 is an advertising measurement and management platform for agencies and marketers.
It is a featured ad technology for marketers to offer their users services, discounts, offers, and promotional ads. The platform has a user-friendly and intelligent user interface.
Google Campaign has a robust set of features that can aid marketers from any developing company.
The technology allows customers to use intelligent ad managing tools, robust reporting and tracking modules, and deep analytics that help gain insight on user behavior, their responses, and reactions.
Features
- Ad Traffic
With Campaign Manager 360, you can upload your ads, get a target audience, and run your campaign to reach the desired goal.
- Reporting
It allows you to track and calculate the performance of your ad placements and campaigns.
- Verification
You can check if your ads reach the target audience, serve correctly, and gain quality output.
Difference between MediaMath and Google Campaign Manager 350
Both MediaMath and Google Campaign use intelligent tools to target audiences with attractive ads on all digital platforms. However, there are some significant differences between the two.
Tech reviews note that MediaMath has a better quality of product support than Google Campaign Manager 360.
Google Campaign is better at meeting requirements by businesses compared to MediaMath.
Google Marketing Platform rates higher in ease of use than the interface of MediaMath.
In the case of setting up the platform, MediaMath has a more straightforward process than the Google Campaign platform.
Mediaocean
Mediaocean is a mission-critical platform used for multi-channel marketing. Mediaocean uses machine learning technology and AI to manage marketing investments and optimize business results.
Mediaocean helps you run advertising campaigns through the entire process, starting from planning campaigns, buying ad space, and selling to analyzing preparing invoices and payments.
Features
- Media Intelligence
Mediaocean gives you critical data, including audience performance, financial, and planning data from all media types, vendors, channels, etc.
- Media Management
Mediaocean ensures a smooth end-to-end workflow at multiple media channels – traditional, digital, or converged media.
- Media Finance
The platform supports you with media accounting to track and analyze global spending and simplified operations.
Difference between MediaMath and Mediaocean
Both the platforms have a supportive client range, while they have their set of differences:
Overall the reviewers said that Mediaocean meets the requirements of their businesses more than MediaMath can.
In the case of product support, Mediaocean offers a better support service than MediaMath. Reviews felt that compared to MediaMath, Mediaocean has a better feature update and roadmaps.
Mediaocean provides a free trial version for its users, whereas there is no free trial option available for MediaMath.
Mediaocean has better ease of setup and ease of use compared to MediaMath.
Amobee
Amobee is a platform that gives advertisers and broadcasters insight into how the target audience moves across multiple screens. It can help you quickly find your audience and easily understand their movement.
- Amobee has three fundamental beliefs:
- Customers travel fluidly through screens.
- Customers enjoy videos.
- Customers value their security and privacy.
Amobee helps marketers bring audiences together to analyze results across all media platforms, including – TV, digital media, and social media, to create customers' growth.
Features
- Audience Intelligence
Amobee guides you to the right people with accurate targeting using a rich database from various sources on the internet.
- Competitive Research
Amobee reads consumer browsing patterns to understand their sentiment on all media – mobile, social, and video. It will help you know your customers' feelings about your brand or competitor brands through the data collected from unlimited websites.
- Sentiment & Trend
Amobee allows you to tap into the digital trends and monitor above 60 billion content engagements each day from multiple channels and devices.
- Data Onboarding
It will convert the data insight collected from sources into well-organized strategic segments with numerous action combinations.
- Inventory Intelligence
It will bring forth relevant inventory to help you make a well-informed purchase decision.
Difference between MediaMath and Amobee
Amobee and MediaMath cater to advertisers' need for audience intelligence. However, there is some differences reviewers note:
Amobee has greater ease of use compared to MediaMath. In case of admin vacation or quality of support, MediaMath takes the lead.
One significant difference between the two is – that Amobee gives an accurate insight into consumer browsing patterns and sentiment.
Overall, reviews state that Amobee meets more user requirements compared to MediaMath.
Adroll
Adroll is an advertising platform specially designed for e-commerce businesses to be present across websites, social media platforms, and email to reach customers, influence them to spend, and make sure they keep coming back.
Features
- Targeting
Adroll will take your website to the potential customers targeting them by demographic and interest. Then, it will place your brand next to content that will bring the customers to your site.
- Relationship Building
It will help build your brand into one from which people will buy, remember, and buy again. They do this by attracting customers with what they need at the right time and place.
In addition, they will encourage sales by showing relevant products based on customers browsing behavior across the internet. Adroll also offers email marketing to retarget your customers seamlessly.
- Dynamic Ads
Attractive, dynamic ads will influence click-throughs to take customers to your website.
Difference between MediaMath and Adroll
Adroll is specially designed for e-commerce sites, whereas MediaMath caters to all businesses. Apart from this significant difference, there are a few more:
Reviewers note that Adroll meets user requirements better than MediaMath.
Adroll has higher ease of setup, ease of use, and ease of admin than MediaMath.
In the case of the quality of the support system, Adroll falls behind. MediaMath takes the lead with its superior quality of support.
Adroll offers a free trial option and a starter package starting at $0, whereas MediaMath has no free trial available and does not have a $0 pricing package.
Basis
The Basis is a demand-side platform united across search, site director, and social media through a single user interface. Basis DSP allows you access to unlimited programmatic inventory, data sets, and audience.
Basis helps marketers plan effective campaigns, buy ad spaces, and manage ads to reach a desirable goal. It unites end-to-end workflow automation using programmatic digital media campaigns.
The platform also helps you plan strategy, negotiate, and track PMP assistances to multiple premium publishers.
Features
- Artificial Intelligence
Basis offers an AI engine and machine learning to design customized campaigns to generate better results through predictive modeling to target and reach audiences.
- Private Marketplace
You will get access to the best Private Marketplace (PVM) inventory with over 2000 active deals across multiple top sites and leverage strong publisher relationships built over 20+ years.
- Data & Inventory
Affiliation with Basis gains you access to some of the industry's leading exchanges. You also get access to over 25000 audience segments from 30 different data sources.
- Brand Safety & Privacy
Basis ensures your brand's safety and privacy while protecting its reputation with widespread partner vetting, premier integrations, and automated monitoring.
- DMP Solutions
Basis allows you to use data from first-party sources to understand the audience better to build personalized audience segments and messages. As a result, it will ensure better segmentation and targeting of new customers.
Difference between MediaMath and Basis
Both Basis and MediaMath prioritize advertisers' safety and ensure better targeting with AI and machine learning technology. However, there are some differences between the two:
From multiple reviews from users, we found that Basis meets the user needs better than MediaMath. In case of ease of use, the comfort of support, and ease of admin – Basis takes the lead over MediaMath.
MediaMath has a high quality of customer support. However, Basis managed to top that with their intensely knowledgeable and responsive customer support.
Final Words
In this digital marketing and promotions era, growing a business needs a long time and proper resources. Therefore, it is essential to maintain a brand presence throughout all digital media, including TV, online, social, search, etc.
A demand-side platform (DSP) is a vital marketing resource all advertisers need to plan, manage, and track advertising campaigns for their brands. MediaMath has been in demand among advertisers, agencies, and brands worldwide for making businesses succeed using its advanced advertising tools.
However, MediaMath is not the only one. Several digital advertising platforms in the market have earned a reputation for their wide range of devices.
We hope the MediaMath competitors mentioned in this guide will help you choose the right online advertising software for your business.
